To promote its Cryptic Line of products, The North Face came to BNQT for a 3 1/2 month winter ad campaign. BNQT produced an exclusive behind-the-scenes video of The North Face’s Athlete Summit and ran a gear giveaway contest called “The Cryptic Challenge.” Campaign Key Stats Standard IAB averaged an unprecedented CTR of 1.24% Video Pre-Roll averaged a 4.60% CTR
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15 Feb 2010
