BNQT Media Group

Converse: Rune Glifberg in 3D

admin — Thu, 04 Nov 2010 23:12:13 +0000

Converse partnered with BNQT for a summer promotion to showcase their line of skate shoes. The plan consisted of High-Impact Takeovers, Site skins and video preroll. Targeting skate, bmx and lifestyle enthusiasts… BNQT featured the campaign on ten sites within the group.

CAMPAIGN HIGHLIGHTS

An overall CTR of .26% was achieved – 3x the industry average!
6 million people were reached through the 2½ month campaign

Sailor Jerry

admin — Thu, 04 Nov 2010 22:48:24 +0000

Sailor Jerry Rum partnered with BNQT Media Group to promote their annual “Pin-up Calendar Contest,” created in collaboration with Inked Magazine. The campaign targeted 21 & over users and reached over 3 million people during its 1½ month flight.

CAMPAIGN HIGHLIGHTS

Sailor Jerry generated over 10,000 contest entries
A CTR of .27% was achieved
The campaign ran on 14 sites from the BNQT Media Group

Mountain Dew: Green Label

admin — Thu, 04 Nov 2010 22:39:44 +0000

Mountain Dew partnered with BNQT to promote their Green Label Art initiative that featured illustration work from artists in a collaboration series on Mountain Dew bottles and cans. BNQT promoted the program through custom interactive voting units, promotion of a video series featuring top MD athletes and a content collaboration effort that lent well to the promotion and our audience¹s interest.

CAMPAIGN HIGHLIGHTS

The Green Label Art video series garnered 4 million video views through BNQT¹s video platform!
Their standard IAB campaign maintained a high CTR of .11%
Content collaboration resulted in extensive PR exposure through our Group
Group sites and editorial coverage in the sports section of USA Today newspaper reached over 3 million subscribers nation-wide

BNQT + BOOOOOOOM = Hack Job

admin — Wed, 22 Sep 2010 23:57:38 +0000

BNQT Media Group Partner booooooom.com created the Hack Job contest to run concurrently with a skateboarding campaign. Booooooom asked its readers to make skateboards – out of anything and everything – and send in pictures of what they came up with, and the response was amazing. Check out some of the entries below!

for the full scoop check it out at booooooom.com!

Jaeger LeCoultre/Iron Man 2

admin — Tue, 14 Sep 2010 17:11:47 +0000

Jaeger LeCoultre partnered with BNQT for the brand’s first-ever digital campaign to promote their watches featured in the Iron Man II movie release. BNQT built and distributed interactive rich media ad units highlighting features of JLC’s exclusive AMVOX3 GMT Tourbillion watch and facilitated custom editorial activations.

CAMPAIGN HIGHLIGHTS:

A whopping 496 hours of brand direct-to-audience interaction time from the 30 day campaign flight
6.18% interaction rate

BNQT Media Group Audience Closes on 5.8 Million

admin — Tue, 14 Sep 2010 16:38:46 +0000

BNQT Media Group’s monthly unique visitors are closing in on the 5.8 Million mark. Year over year we’ve seen an 84.4% increase in traffic, with an August total of 116 million page views.

Backcountry.com: Media Group Spotlight

admin — Thu, 02 Sep 2010 23:09:54 +0000

Simply put, Backcountry.com is dedicated to being the best online retailer of the best outdoor gear on the planet. It carries over 250 brands and nearly 50,000 products. BNQT will soon be activating custom content and advertising packages across this leading site.

Key Stats

Unique Visitors per Month: 1,000,000
Page Views per Month: 30,000,000
(*Google Analytics)

US Navy

admin — Wed, 01 Sep 2010 20:00:09 +0000

The US Navy Partnered with The BNQT Media Group to reaffirm their aquatic background to BNQT’s audience of water enthusiasts (primarily surfers).

CAMPAIGN HIGHLIGHTS:

Standard IAB averaged a very high CTR of .20% (2x the industry average of .08%)
Unusually long (1 min in length) Video Preroll achieved a CTR of .53%
The campaign ran across 15 sites in the BNQT Media Group targeting surfers

Skullcandy Aviator II

admin — Mon, 30 Aug 2010 17:32:52 +0000

Skullcandy returned to the BNQT Media Group after a running a successful campaign to launch their snow report iPhone app earlier this year. The Aviators campaign was an overwhelming success and exceeded all of Skullcandy’s expectations. The interactive rich media ad units were created by entirely by BNQT and our sister company PointRoll.

CAMPAIGN HIGHLIGHTS:

Over 510 hours of branded engagement were delivered throughout RON.
Test campaigns were deployed across USAToday.com and UFC.com where they garnered an overwhelming interaction rate of 19.8%!

UFC 121

admin — Tue, 13 Jul 2010 00:14:01 +0000

Since their first test in June ’09 the UFC has partnered with BNQT and USA Today to promote each of its Pay-Per-View fights. The monumental heavy weight matchup of UFC 121 was no different as Brock Lesnar and Cain Velasquez entered the Octagon for battle.

CAMPAIGN HIGHLIGHTS:

High impact flash media promotions and video pre-roll delivered the hype through standard RON ad placements, achieving an average CTR of .12%
Interstitial units averaged a .38% CTR as they ran across USAToday.com and Gannett Digital, maintaining 100% SOV on all national and local news sites
USA Today’s exclusive UFC Section ran in Sports delivering millions of print impressions