To promote its Cryptic Line of products, The North Face came to BNQT for a 3 1/2 month winter ad campaign. BNQT produced an exclusive behind-the-scenes video of The North Face’s Athlete Summit and ran a gear giveaway contest called “The Cryptic Challenge.” Campaign Key Stats Standard IAB averaged an unprecedented CTR of 1.24% Video Pre-Roll averaged a 4.60% CTR
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Billabong Pro 2009
Billabong worked with BNQT to create a cutting edge online strategy for their annual surf competition in Tahiti. The plan required for a single solution that combined video, event promotion, and brand advertising through high user engagement. On an extremely short timeline, BNQT was able to pull assets, create units and deploy the campaign seamlessly on non-traditional action sports sites, capturing the interests of a new demographic. CAMPAIGN HIGHLIGHTS: Rich media ads delivered over 175 …
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