Super Manly

Do you see that guy in seat 17F staring at his laptop with his headphones on? He can’t hear you, but he’s listening to us.

Our core audience is derived from influential web sites in several niche lifestyle communities including Art, BMX, Entertainment, Fashion, Moto, Music, Snow, Skate and Surf.  Our audience members are highly engaged and ravenous consumers; their highest rated purchasing categories include entertainment, electronics, clothing and travel.

Group Stats

10.1 Million Unique Visits
30 Million Video Views
116 Million Page Views
84.4% Increase in YOY unique visits

Audience Profile

AGES: 18-34
MEDIAN AGE: 26
GENDER: 98% Male
HHI: $80,400

Audience Stats

81% of users visit daily
79% recommend products & Services to others
90% own an MP3 player
76% own a gaming console
80% will purchase electronics in the next 12 months
65% plan to purchase or lease a new car
76% drink beer or mixed drinks in social situations