Client: Billabong

Challenge: Billabong needed a bulletproof online strategy for the Billabong Pro surf competition. They called for a single solution that combined video, event promotion, brand advertising and high user engagement.

Solution: BNQT developed custom rich media banners that surpassed Billabong's goals. Within the expandable banners users could watch Billabong videos, sign up for newsletters, check out the new line of boardshorts and click through to the Billabong Pro website - without having to leave the site they were visiting. 400,000 unique users spent over 175 hours interacting with the ad units.

Client: Ultimate Fighting Championship (UFC)

Challenge: To mark their milestone of 100 fights, the Ultimate Fighting Championship came to BNQT and USA Today to create additional exposure for this historical event, increase their Pay-per-view sales and trend the UFC and Mixed Martial Arts toward a younger and cooler demographic base.

Solution: BNQT designed an all-inclusive advertising strategy that involved pre-roll video, rich media banner ads, and print pages in USA Today forging a new and powerful relationship between the nations leading newspaper, the worlds largest action sports online group, and the leading Mixed Martial Arts organization. The result...UFC 100 shattered all previous Pay Per Views records and raked over $5 million at the gate with 11,000 attendees - the second largest in company history.

Client: Dial Soap/Coast Body Wash

Challenge: Re-launch the Coast brand for Dial, positioning it within the action sports community. Win over the picky audience and stay within budget.

Solution: Authenticity was key to creating an effective message. BNQT created an integrated marketing campaign to reach the core influencers in the ski and snowboard communities. The campaign included a micro site, video contest, display campaign, PR campaign and email blasts. Efforts culminated with the sponsorship of freeskiing star Tom Wallisch, winner of the Coast Make Me Famous contest.

Client: K-Mart/Sears

Challenge: Put K-Mart's redesigned line of skate shoes in front of core action sports consumers. Drive interest at retail.

Solution: BNQT picked 10 media group partners best suited for this campaign and carved out top-tier site placements for the rich media and pre-roll creative. Click success to the IAB standard banners was an unprecedented 5.2%, while video pre-roll put the brand's high impact message in front of half a million young action sports athletes.