Mountain Dew partnered with BNQT to promote their Green Label Art initiative that featured illustration work from artists in a collaboration series on Mountain Dew bottles and cans. BNQT promoted the program through custom interactive voting units, promotion of a video series featuring top MD athletes and a content collaboration effort that lent well to the promotion and our audience¹s interest.
- The Green Label Art video series garnered 4 million video views through BNQT¹s video platform!
- Their standard IAB campaign maintained a high CTR of .11%
- Content collaboration resulted in extensive PR exposure through our Group
- Group sites and editorial coverage in the sports section of USA Today newspaper reached over 3 million subscribers nation-wide