Converse partnered with BNQT for a summer promotion to showcase their line of skate shoes. The plan consisted of High-Impact Takeovers, Site skins and video preroll. Targeting skate, bmx and lifestyle enthusiasts… BNQT featured the campaign on ten sites within the group.
CAMPAIGN HIGHLIGHTS
- An overall CTR of .26% was achieved – 3x the industry average!
- 6 million people were reached through the 2½ month campaign
