Archive | November, 2010

Converse partnered with BNQT for a summer promotion to showcase their line of skate shoes. The plan consisted of High-Impact Takeovers, Site skins and video preroll. Targeting skate, bmx and lifestyle enthusiasts… BNQT featured the campaign on ten sites within the group. CAMPAIGN HIGHLIGHTS An overall CTR of .26% was achieved – 3x the industry average! 6 million people were reached through the 2½ month campaign

Sailor Jerry Rum partnered with BNQT Media Group to promote their annual “Pin-up Calendar Contest,” created in collaboration with Inked Magazine. The campaign targeted 21 & over users and reached over 3 million people during its 1½ month flight. CAMPAIGN HIGHLIGHTS Sailor Jerry generated over 10,000 contest entries A CTR of .27% was achieved The campaign ran on 14 sites from the BNQT Media Group

Mountain Dew partnered with BNQT to promote their Green Label Art initiative that featured illustration work from artists in a collaboration series on Mountain Dew bottles and cans. BNQT promoted the program through custom interactive voting units, promotion of a video series featuring top MD athletes and a content collaboration effort that lent well to the promotion and our audience¹s interest. CAMPAIGN HIGHLIGHTS The Green Label Art video series garnered 4 million video views through …