Jaeger LeCoultre partnered with BNQT for the brand’s first-ever digital campaign to promote their watches featured in the Iron Man II movie release. BNQT built and distributed interactive rich media ad units highlighting features of JLC’s exclusive AMVOX3 GMT Tourbillion watch and facilitated custom editorial activations.
CAMPAIGN HIGHLIGHTS:
- A whopping 496 hours of brand direct-to-audience interaction time from the 30 day campaign flight
- 6.18% interaction rate
