Deadliest Warrior is a staple in the lineup for Spike TV, a network dedicated to men 12-40 years old. Spike wanted to promote the second season of its show with bona fide, cool creative. BNQT Media Group developed a sound advertising plan utilizing high-impact techniques like custom site integrations and roadblock ads.
Campaign Highlights
Nearly 875,000 unique users were reached over the 9-day ad campaign
7,021 clicks were placed on the Spike TV ads, resulting in a CTR of .22%
The best performing ad unit was the Site Integration, which accumulated a CTR of 1.01% – nearly 13x the industry average of .08%
(*EyeBlaster – March ’10)
