To promote its Cryptic Line of products, The North Face came to BNQT for a 3 1/2 month winter ad campaign. BNQT produced an exclusive behind-the-scenes video of The North Face’s Athlete Summit and ran a gear giveaway contest called “The Cryptic Challenge.”
Campaign Key Stats
- Standard IAB averaged an unprecedented CTR of 1.24%
- Video Pre-Roll averaged a 4.60% CTR
