To promote its Cryptic Line of products, The North Face came to BNQT for a 3 1/2 month winter ad campaign. BNQT produced an exclusive behind-the-scenes video of The North Face’s Athlete Summit and ran a gear giveaway contest called “The Cryptic Challenge.” Campaign Key Stats Standard IAB averaged an unprecedented CTR of 1.24% Video Pre-Roll averaged a 4.60% CTR
Keep reading...Archive | February, 2010
15 Feb 2010
The North Face: The Cryptic Challenge
01 Feb 2010
Booooooom: Media Group Spotlight
One of the largest art and design blogs on the web, Booooooom.com enjoys a following of young, creative professionals. Started in 2007 by Jeff Hamada, Booooooom has seen explosive growth. Booooooom signed with BNQT Media Group in 2008 with only 7,500 unique visitors per month. Fast forward to 2010 and the site now reaches almost a quarter million unique visitors per month. Safe to say, many have taken notice. Canada’s largest newspaper, National Post, recently …
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